About Baseline

We Come From Manufacturing, Not Consulting

Built by operators who've sold automation to CPG manufacturers, for operators who need results — not dashboards nobody opens.

Plant manager reviewing operations data on a tablet, overlooking a beverage bottling production line at dusk

Why I Built Baseline

I spent years selling robotics and automation to CPG manufacturers — contract packagers, brand owner facilities, co-packers across food, beverage, pharma, and nutraceuticals.

I saw the same problems everywhere, over and over: breakdowns nobody predicted, quality issues that escaped to customers, no-shows that killed production targets for the day, changeover times that varied wildly between operators, compliance paperwork that consumed entire days before an audit.

I watched companies spend millions on equipment and still run on spreadsheets and gut feel. The AI tools existed. The data was there. But nobody was connecting them in a way that actually worked on a production floor — where things are loud, people are busy, and another dashboard is the last thing anyone wants.

“I built Baseline to do what I wish had existed: find the money you're losing, prove we can recover it, and deploy automation that actually works.”

No dashboards nobody opens. No 18-month implementations. No vendor lock-in. Just real tools that solve real problems and pay for themselves in months — not years.

Our Approach

Why we're different

We Don't Sell Software

We sell outcomes. If your pilot doesn't hit the agreed metrics, you get a full refund. We only succeed if you succeed — that's the entire business model.

You Own Everything

All code, all models, all IP transfers to you when the pilot is complete. No licensing fees. No vendor lock-in. Hire your own engineers to maintain it. We don't care — as long as it works for you.

We Start Small

One module. One line. 90 days. Prove it works, then expand. No forced bundling. No 18-month implementations. No six-figure commitments before you've seen a single result.

We Use What You Have

We integrate with your existing time clocks, MES, PLCs, LMS — whatever you've got. We don't make you rip and replace. The assessment tells you exactly what's ready now vs. needs infrastructure first.

We Actually Understand Manufacturing

We've walked production floors. We know what "clean to allergen-free" means. We know why changeovers take two hours when they should take 45 minutes. We know FDA audits keep quality managers up at night. We're not consultants learning on your dime.

Industries We Serve

Any CPG manufacturing with FDA/FSMA requirements

$20M–$100M in annual revenue. If you make consumer products in a regulated facility, we can help.

Food & Beverage

Contract packaging, brand owner facilities, co-packers

Nutraceuticals & Supplements

Dietary supplements, vitamins, functional foods

Pharmaceuticals

OTC & Rx, contract manufacturing

Personal Care Products

Cosmetics, HPC, contract manufacturing

Private Label Manufacturing

Retail private label, store brands

Toll Manufacturing

Any CPG toll manufacturer with FDA requirements

If you make food, beverage, pharma, nutraceuticals, or personal care products in a regulated facility — we can help.

What we're not

  • A SaaS company with monthly subscription fees
  • A consulting firm that delivers slide decks
  • A vendor that locks you into our platform
  • An AI company that shows demos but can't implement
  • A team that learns manufacturing on your dime
  • Another dashboard you'll stop opening in 3 months

What we are

  • Fixed-fee pilots, money-back if it doesn't work
  • Hands-on implementation, not just advice
  • All IP transfers to you — you own it forever
  • Deployed in 90 days or we refund you
  • Integrated with your systems (not a rip-and-replace)
  • Built by people who've walked your production floor

We're growing. Hiring now.

Looking for implementation engineers and ML engineers who want to build real systems that work on real production floors — not demos.

See Open Roles →

Get in Touch

Let's talk about your operation

No pitch. No hard sell. If we can help you find and recover the money you're losing to known problems, we'll tell you how. If we can't, we'll tell you that too.

Book an Assessment

$7,500 — credited toward pilot. Report is yours to keep.

No spam. No pressure. We'll call to understand your operation.